CEO creates ritual figure. "Unique and broad experience," "knows how to see the people behind the numbers," "mastered the best practices." Many symbols. Many promises. Not a single concrete fact.
This is an attempt to create an image, not introduce a person.
How Reality Breaks the Image
New CHRO arrives with: empty profile (no name, no photo, no history), no professional framework, greeting like "Colleague, hi... don't know if you'll be in Dubai... we can talk here," zero understanding of context they're entering.
This isn't onboarding. It's social emptiness masked as introduction. The system expects a leader, but receives "a login saying hello."
The Signal Mechanics
Produces image: strong HRD, experience, strategy, "people behind numbers."
Maturity, confidence, professional position.
Empty profile, casual phrase, absence of professional stance.
People feel: behind CEO's words there's no content. Doubt appears before first step.
always shows in first concrete steps, not in CEO's introduction.