Instead of informing and uniting, the team receives another loyalty ritual: the interview becomes an internal podcast, news becomes a celebration of ourselves.
This isn't communication — it's an emotional ritual maintaining the illusion of unity.
The Mechanics
"Brilliant," "amazing," "incredible." Emotional noise displaces meaning.
Information doesn't help you act — it only demonstrates atmosphere.
The correct reaction is predetermined: joy and delight.
Everyone quotes each other, creating a corporate mirror effect.
The Symptom
The system talks about itself more than with itself. When words "mission," "culture," and "inspiration" sound more often than concrete results, the organization loses its sense of reality.
The antidote: Separate communication from ritual. Talk about work and meaning, not "atmosphere." Give employees space for response — even neutral.
will eventually stop hearing reality.