Many founders confuse innovation with activity. They create "something smart," "something with AI," "something with potential" — and believe the market will understand why it's needed.
But the market doesn't think. It simply responds to clarity.
When you can't explain why something exists — you're building without foundation. Hope doesn't scale.
The Mechanics
A project is born from an idea, but without a coordinate system: no user journey, no scenarios, no meaning that glues everything together.
Visual elements get added, presentations polished, "AI on the backend." Formally it looks "grown-up." Meaning isn't born — just more noise.
Hope that "someone will see it, figure out how to use it." This is substituting architecture with luck — abandoning responsibility for meaning.
The team feels the product "works" (it does something), but doesn't understand why it's needed. All attention goes to improving features — instead of clarifying purpose.
The Signal
If everyone in the project says "we'll figure out positioning later" — the project is already built around hope, not meaning.
A system without meaning doesn't collapse. It's simply not needed.