Datapro

from cooling & power to complete data center:
a transformation journey

Datapro

from cooling & power to complete data center: a transformation journey

IT Director | 2014 — 2016
Datapro's 2014 completion of an 800-rack data center in Moscow demonstrated their engineering and construction prowess. However, the company struggled with establishing clear procedures for both customer relationship management and internal IT operations. This lack of structure is worried Datapro's owner, as it hindered their ambitious vision for the data center's future. Outdated and ineffective procedures held them back.

My strength lies in dissecting complex systems, whether mechanical or organic, to uncover hidden principles, root causes, and optimal solutions. Leveraging my experience at Wargaming, where I tackled intricate issues and collaborated with industry leaders like Equinix, I quickly identified areas for improvement during my initial tour of Datapro's facility. I presented potential solutions to the owner, emphasizing the need to re-evaluate the data center and our collaborative processes from the customer's perspective. By prioritizing their experience, we could elevate Datapro to new heights. With this vision in mind, I took on the role of IT Director and got to work.
A customer's journey with a data center involves various touchpoints, from equipment installation and maintenance to removal and other service requests. To create a seamless customer experience, it's essential to analyze each of these interactions and pinpoint areas for improvement.

A customer's journey with a data center involves various touchpoints, from equipment installation and maintenance to removal and other service requests. To create a seamless customer experience, it's essential to analyze each of these interactions and pinpoint areas for improvement.

Touchpoints I Optimized
for a Smoother Customer Journey

Touchpoints I Optimized

for a Smoother Customer Journey

1. Waste management during equipment installation
The installation of new client equipment, such as servers, network devices, and cabling, often results in a significant amount of packaging waste. In most Russian data centers, clients are responsible for removing this waste themselves or arranging for its disposal through specialized services.

Having personally experienced this inconvenience, my initial action was to establish a designated unpacking area equipped with dedicated waste containers. This allowed clients to dispose of packaging materials easily, without the burden of further waste management, as the data center assumed responsibility for its proper disposal.

1. Waste management during equipment installation

Waste management during equipment installation

The installation of new client equipment, such as servers, network devices, and cabling, often results in a significant amount of packaging waste. In most Russian data centers, clients are responsible for removing this waste themselves or arranging for its disposal through specialized services.


Having personally experienced this inconvenience, my initial action was to establish a designated unpacking area equipped with dedicated waste containers. This allowed clients to dispose of packaging materials easily, without the burden of further waste management, as the data center assumed responsibility for its proper disposal.


2. Secure and convenient data center access
Data centers walk a fine line: keeping equipment secure by limiting access while ensuring authorized users can easily get in when needed. The original system was a bureaucratic nightmare, requiring formal requests days in advance, complete with company letterhead and CEO sign-off. This simply didn't work when equipment failed or urgent maintenance was necessary. Every minute of delay due to inaccessible infrastructure meant financial losses.

To solve this, I introduced a ticket-based system through a dedicated customer service portal. Now, access requests are efficiently coordinated and approved within hours, all while maintaining strict security protocols.

2. Secure and convenient data center access

Secure and convenient data center access

Data centers walk a fine line: keeping equipment secure by limiting access while ensuring authorized users can easily get in when needed. The original system was a bureaucratic nightmare, requiring formal requests days in advance, complete with company letterhead and CEO sign-off. This simply didn't work when equipment failed or urgent maintenance was necessary. Every minute of delay due to inaccessible infrastructure meant financial losses.


To solve this, I introduced a ticket-based system through a dedicated customer service portal. Now, access requests are efficiently coordinated and approved within hours, all while maintaining strict security protocols.


3. Optimizing human resources

Previously, client access within the data center lacked structure and control, raising security concerns and hindering operational efficiency. Clients could freely roam the facility, requiring constant engineer escorts and manual door unlocking.


To address these challenges, I meticulously analyzed and redesigned the client journey within the data center. This involved installing additional partitions with secure doors, creating designated pathways that guided clients directly to their authorized machine rooms. Furthermore, I implemented a comprehensive access control system using magnetic keys. Upon arrival and identity verification, clients receive a personalized key that grants access only to their designated areas, ensuring a secure and independent experience. This system, coupled with continuous video surveillance, optimized resource allocation, enhanced client convenience, and maintained the highest levels of security within the data center.

3. Optimizing human resources

access control system using magnetic keys

Previously, client access within the data center lacked structure and control, raising security concerns and hindering operational efficiency. Clients could freely roam the facility, requiring constant engineer escorts and manual door unlocking.


To address these challenges, I meticulously analyzed and redesigned the client journey within the data center. This involved installing additional partitions with secure doors, creating designated pathways that guided clients directly to their authorized machine rooms. Furthermore, I implemented a comprehensive access control system using magnetic keys. Upon arrival and identity verification, clients receive a personalized key that grants access only to their designated areas, ensuring a secure and independent experience. This system, coupled with continuous video surveillance, optimized resource allocation, enhanced client convenience, and maintained the highest levels of security within the data center.


4. A network without uplink is like Musk without Starlink
Imagine Elon Musk without Starlink – that's how limited our customers were when they needed network connections between floors. Each connection required individual patch cords, leading to frustrating wait times of days or even weeks.

I knew we could do better. By pre-provisioning the cabling infrastructure between machine rooms, we could use standardized, off-the-shelf patch cords for the final 5% of connections. This simple change slashed deployment times dramatically. Now, instead of waiting days or weeks, cross-connects are up and running in a matter of hours.

4. A network without uplink is like Musk without Starlink

cabling infrastructure between machine rooms

Imagine Elon Musk without Starlink – that's how limited our customers were when they needed network connections between floors. Each connection required individual patch cords, leading to frustrating wait times of days or even weeks.


I knew we could do better. By pre-provisioning the cabling infrastructure between machine rooms, we could use standardized, off-the-shelf patch cords for the final 5% of connections. This simple change slashed deployment times dramatically. Now, instead of waiting days or weeks, cross-connects are up and running in a matter of hours.

5. I'd like to specifically highlight
a case involving Mail.ru.

5. I'd like to specifically highlight a case involving Mail.ru.

During Mail.ru's server capacity expansion, Datapro secured a significant contract for the colocation of approximately 100 racks within a dedicated data hall. While the initial equipment commissioning proceeded without issue, subsequent scheduled maintenance on the power supply network resulted in unforeseen outages impacting Mail.ru's infrastructure. Despite extensive troubleshooting efforts, the root cause remained elusive, placing Datapro under considerable pressure to resolve the issue and maintain operational continuity.

Recognizing the severity of the situation and potential consequences of contract termination, I requested and was granted permission to lead an independent investigation into the outages, despite the primary responsibility for rack power supply residing with the power engineering team.
Factors contributing to the outages:
  • Mail.ru's utilization of servers with single power supplies necessitated the use of ATS units to provide redundancy.
    Single power supply servers
  • Datapro's unique hot aisle isolation approach, while effective in theory, resulted in elevated temperatures within the contained area.
    Non-standard hot aisle containment
  • The positioning of ATS units within the hot aisle exposed them to these high temperatures.
    ATS placement
  • The specific APC ATS model deployed exhibited operational instability under such conditions.
    ATS model and temperature sensitivity

Factors contributing to the outages:

  • Mail.ru's utilization of servers with single power supplies necessitated the use of ATS units to provide redundancy.
    Single power supply servers
  • Datapro's unique hot aisle isolation approach, while effective in theory, resulted in elevated temperatures within the contained area.
    Non-standard hot aisle containment
  • The positioning of ATS units within the hot aisle exposed them to these high temperatures.
    ATS placement
  • The specific APC ATS model deployed exhibited operational instability under such conditions.
    ATS model and temperature sensitivity
ATS units within the hot aisle were failing to switch between power inputs
Hypothesis
Through rigorous testing, which included the simulation of elevated temperature conditions, I confirmed the hypothesis that the ATS units within the hot aisle were failing to switch between power inputs during scheduled maintenance. Identifying a viable solution proved challenging due to the limited availability of alternative ATS options within the UPS market.
However, an extensive search led me to Delta Electronics, a supplier offering equipment with the necessary specifications and a distinct component base compared to the incumbent APC units. Despite challenges associated with direct importation into Russia, I successfully procured Delta ATS units through my network of business partners. Subsequent testing validated their stable operation under elevated temperature conditions.
A Final Obstacle
A final obstacle emerged due to discrepancies in output connector configurations between the APC and Delta ATS units. To address this, I designed a custom splitter device and collaborated with the power engineering team to develop and implement this solution, which we internally referred to as the "Kraken".

Mail.ru expressed their satisfaction with our unwavering dedication to resolving these challenges, and this successful engagement ultimately led to an opportunity for me to join VK as Deputy Vice President for Technological Development in 2021.

A Final Obstacle

a custom splitter device "Kraken"

A final obstacle emerged due to discrepancies in output connector configurations between the APC and Delta ATS units. To address this, I designed a custom splitter device and collaborated with the power engineering team to develop and implement this solution, which we internally referred to as the "Kraken."


Mail.ru expressed their satisfaction with our unwavering dedication to resolving these challenges, and this successful engagement ultimately led to an opportunity for me to join VK as Deputy Vice President for Technological Development in 2021.

With that successful case study in mind, let's return to our discussion of key customer touchpoints

within the data center.

With that successful case study in mind, let's return to our discussion of key customer touchpoints

within the data center.

6. Expanding service offerings: cloud solutions
With customer service and internal IT operations stabilized within the data center, the owner envisioned expanding service offerings to include cloud solutions as an additional revenue stream. I successfully identified and engaged a contractor to develop the technical aspects of the cloud platform. However, Datapro's sales team, lacking experience with cloud services, encountered challenges in effectively marketing and selling the new product.

As the cloud solution struggled to gain market traction, I proposed a strategic shift towards hosting services. Leveraging existing equipment, I implemented a standard hosting platform based on ISP System products, developed a dedicated website, initiated targeted marketing campaigns, and recruited an additional team member with specialized hosting expertise.

The hosting project rapidly gained momentum, reaching full capacity within six months. Despite the evident potential for scaling and growth, the owner opted to discontinue the initiative, citing concerns regarding the customer profile typically associated with entry-level hosting services.

The hosting project was subsequently divested, and I transitioned to a role at Gcore, where I spearheaded the development of a global hosting project with strategically positioned points of presence around the world.

6. Expanding service offerings: cloud solutions

technical aspects of the cloud platform

With customer service and internal IT operations stabilized within the data center, the owner envisioned expanding service offerings to include cloud solutions as an additional revenue stream. I successfully identified and engaged a contractor to develop the technical aspects of the cloud platform. However, Datapro's sales team, lacking experience with cloud services, encountered challenges in effectively marketing and selling the new product.


As the cloud solution struggled to gain market traction, I proposed a strategic shift towards hosting services. Leveraging existing equipment, I implemented a standard hosting platform based on ISP System products, developed a dedicated website, initiated targeted marketing campaigns, and recruited an additional team member with specialized hosting expertise.


The hosting project rapidly gained momentum, reaching full capacity within six months. Despite the evident potential for scaling and growth, the owner opted to discontinue the initiative, citing concerns regarding the customer profile typically associated with entry-level hosting services.


The hosting project was subsequently divested, and I transitioned to a role at Gcore, where I spearheaded the development of a global hosting project with strategically positioned points of presence around the world.

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